If you’re not familiar with the world of marketing, the term “persona” might be new to you. Understanding this concept is undeniably crucial for the success of any marketing and sales strategy.

A brand or company’s persona is the representation of their “ideal customer”. In other words, it’s the person with whom you want to communicate in order to sell your products. So, who is this persona? How old are they? What do they do in their life? What are their consumption habits? How do they rather communicate? These are some of the questions that need to be answered to identify your persona. Read more