My dear, this isn’t the first – or the last – time we’ll be talking about management in the confectionery world! You see, no matter how delicious and lovely your cookies are, without good management, a business can’t truly thrive in the long run.
Many bakers end up focusing their learning efforts solely on dough and decoration courses, and they might neglect the other side of the equation a bit. Of course, technique is important, but trust me, my darlings, combining technique with confectionery management could be the secret to your success as an entrepreneur – just like that pinch of nutmeg you secretly add to the dough.
Today, let’s have some tea around:
- Main management problems
- The importance of formalizing your small business
- Why you should engage in customer management
- Facing the bureaucratic side without fear
Do you recognize the management problems in your confectionery business?
First and foremost, to identify the main management problems, you need to understand what this concept really means. When I talk about business management in the confectionery world, I mean that you must develop a global and strategic vision of your small enterprise.
To achieve that, my dear, you need to consider every step of the process, from buying ingredients, cost and production time, financial planning, marketing and promotion, to customer relationships, and more. Within this entire scenario, some errors tend to stand out more frequently:
- Lack of planning or poorly thought-out planning.
- Constantly changing strategies without giving things enough time to develop.
- Fear of outsourcing tasks and trusting others to help you (which also indicates a fear of “growing” your business).
- Financial disorganization.
Furthermore, put your heart into good customer management. Cultivating a thoughtful relationship with your audience has a wonderfully positive impact on your sales in general. So, always make an effort to respond promptly, promote products on special occasions, send birthday wishes, offer special discounts, and much more!
Now, don’t be afraid of the bureaucratic side!
Fear is not na option here. Even when you feel uncertain about things you’re not yet familiar with, don’t be afraid of the bureaucratic side! It’s time to roll up your sleeves and take charge of your business. Initially, spreadsheets might seem a little daunting, but once you see how they work wonders in organizing your tasks, you’ll become inseparable friends. Our SweetBite App will also help you here!
Did you know that lack of management in the confectionery can affect your health?
Lastly, my dear, apart from the problems we’ve discussed, poor management in the confectionery world can lead to physical issues, like Burnout Syndrome. Also known as Professional Exhaustion Syndrome, this illness causes symptoms of stress and physical fatigue. It often results from work that demands too much, mainly due to lack of planning and boundaries.
You see, when we are our business, we must set limits, and planning helps in that regard. You’ll know how much time it takes to make each cookie, and as a result, you’ll also know how many orders you can handle without becoming exhausted. So, my dear, to be able to work, maintain your business, and at the same time protect your mental health, embrace efficient and thoughtful management! Your well-being is as important as your sweet creations.